![]() ![]() chose Microsoft to gain a unified, 360-degree view of their customers and deliver a world-class digital experience. This is the reason Walgreens and Boots Alliance, Inc. With Microsoft Customer Experience Platform, you can power customer data unification and understanding, enrich customer data with privacy-friendly insights from multiple sources, and ensure compliance, all while honoring your customer’s consent.ĭata privacy and security, especially in the pharmaceutical industry, is top of mind for companies and customers alike. ![]() Marketers need to build holistic customer profiles and protect them with robust privacy and security controls-all in real time. Own your customer relationshipsĪs the industry faces the imminent deprecation of third-party cookies and the continued fragmentation of digital identities, having a strong customer data platform is essential. And, with AI-orchestrated journeys, you can engage your customers in powerful new ways, delivering connected experiences across every customer touchpoint. Rich out-of-the-box AI and insights enable you to better predict customer intent, accelerate your time to market, and deliver the right content on the right channel at the right moment. With full ownership of your data, you can connect directly to your customers-on your own terms. This is why we are introducing the Microsoft Customer Experience Platform, a customer engagement solution that gives you control of your customer data to deliver connected experiences. Yet, it is a balance, and most of us are receptive to content that is relevant to us at the right moment.Īs we’ve worked with large enterprise customers around the world, their marketing leaders consistently stress that to meet today’s customer expectations and deliver privacy-aware, consent-enabled personalization, they need insights from multiple, diverse data sources-something they struggle with because data about their customers is often locked in silos. However, this expectation is met with our own wariness about sharing personal information and fear that our data will be misused, or that we will be inundated with a barrage of advertisements, emails, and intrusive outreach. We also prefer our experiences with a brand to be personalized and consistent across every touchpoint. We expect that brands know enough about our preferences to provide high-quality interactions with us. ![]() On top of that, our expectations as customers have risen dramatically. Today, those experiences are often disconnected, and customer relationships are fragmented. Engaging with customers in today’s world is multifaceted, spanning everything from generating that initial spark of interest, to closing a sale and nurturing the relationship, to delivering exceptional ongoing service and support. ![]()
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December 2022
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